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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN

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Communication Elements

Use of texture and shapes
- identity by abstract shapes
- identity by textures and patterns
Use of colour
- identity by colour
- identity by system of colour
Use of illustration
Use of photography
Use of typography
- identity by typography
- typographical texture
Use of pictograms
- identity by pictograms
- instruction through pictograms
Use of structure
Surface Effects
- bubble
- corrugated
- debossed, embossed
- die cut
- fluorescent
- glittered
- glossy
- metallescent
- metallic
- mirrored
- opaque
- pearlescent
- rough
- smooth
- soft

Languages

Contamination
- unusual structural association
- unusual visual association
Moods and Trends
- classic
- contemporary
- eco-friendly
- fantastic, fairy
- hand-made
- high-tech
- historical, traditional
- infographics
- ironic
- luxury
- mass-market
- medical
- minimal
- natural
- pharmaceutical
- playful
- pop
- romantic
- transgressive
- well-being

Material Category

Materials

Morphology

Structure
- aerosol spray can
- bag
- basket
- blister-pack
- bottle
- box
- brick
- buckets
- can and tin
- cheer-pack
- clamshell
- cluster
- cup
- disc-case
- drum and keg
- flacon
- flow-pack
- folding carton
- gable top
- jar and pot
- other shapes
- pouch
- sachet
- shopping bag
- tetra-pack
- tray
- tube
- vial
- wrapper
Structural Components

Product Category

Food
Beverages
Nonfood

Project typology

InterventionTypology
Artefact Typology
Use destination

Target range

Target
- adults
- babies
- elder people
- kids
- men
- pets
- teens
- women

Transversal Themes

Accessibility
Extra-use
- arts and crafts
- packaging as a new medium
Information Design
Multisensoriality
Service
Special Packaging
Sustainability

273 results for: labels and sleeves

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thumbnails details list

5 REGOLE ANTISPRECO

7 GIORNI DI SALUTE

ACQUA MONTE ROSA

ALPHA BOX & DICE

AMERICAN EAGLE OUTFITTERS

ANOTHER BLOODY WATER

ASDA CALIFORNIAN WINES

ASKINOSIE CHOCOLATE

BELVOIR FUIT FARMS

BERTOLDI'S OLIVE OIL

BIO-WEINGUT FIDESSER

BLOOD ENERGY POTION

BLUE PRINT CLEANSE

BON VIVANT MILK

BOTTLE FOR BENIYA MUKAYU

CAPEL VALE DEBUT

CARLUCCIO'S ACETO BALSAMICO

CARREFOUR MARMELADA

CASA LORETO OLIVE OIL

CASK NUMBER 26.40

CENTRALE DEL LATTE DI BRESCIA

CHEF DAWS KITCHEN PACKAGE

CHI GUIDA NON BEVE, CHI BEVE NON GUIDA

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